DesignTalks: UX Copy

Nobody knows this like you do: Words have power, and the ones we choose—wittingly or not—both reveal and shape beliefs about the world we live in. How can we rise to the obligations and opportunities in our work as writers to think critically and empathically about the people whose lives intersect with our content?

Nobody knows this like you do: Words have power, and the ones we choose—wittingly or not—both reveal and shape beliefs about the world we live in. How can we rise to the obligations and opportunities in our work as writers to think critically and empathically about the people whose lives intersect with our content?

We spend a lot of time designing great experiences, but we often skip giving due diligence to online forms. Fields without context, inappropriate tooltips, abrupt marketing messages, premature error messages that sound robotic—all these things slow down users, or force them to stop what they’re doing and close the page.

In the 1960s, there was a creative revolution in advertising when someone decided that art and copy should try sitting in the same room. Applying a similar idea today—and getting content and design practitioners to work together more closely—can transform your work for the better.